- Business cooperation agreement signed with German optical
company ZEISS for the development of 'Holographic
Windshield Display' technology for vehicles
- Utilizes the windshield as a large monitor to display
driving information, navigation, and convenience features
- Emphasize differentiated product value and user experience
with innovative new technologies that replace existing instrument
clusters and AVNs
- Secures future technology to lead market trends, providing
mobility solutions optimized for customer demands
SEOUL,
South Korea, Oct. 14,
2024 /PRNewswire/ -- Imagine navigation and driving
information unfolding like a panorama across the wide, transparent
windshield where the driver's gaze rests. Passengers next to the
driver watch movies or other videos on the vehicle's glass. While
viewing the latest video, a video call comes in, and a friend's
welcome face appears in the corner of the glass screen. This dream
technology, previously existing only in movies or advertisements,
is about to become reality. It's a scene made possible by the
convergence of automotive electronic systems and ultra-precise
optical technology.
Hyundai Mobis (KRX 012330) is partnering with the world-renowned
German optical company ZEISS to develop the 'Holographic Windshield
Display (Holographic HUD)' technology. Holographic HUD utilizes the
vehicle's windshield as a transparent display to check various
driving information or simultaneously enjoy infotainment features
such as music, videos, and games.
Hyundai Mobis announced on the 13th, that it recently
signed a business cooperation agreement with ZEISS for the joint
development of Holographic HUD at its technical research center in
Yongin, Gyeonggi-do. As this technology is a next-generation
display technology with no current mass production examples, the
two companies plan to start mass production as early as 2027
through close technical cooperation.
The core of Holographic HUD technology is to clearly display
various driving, convenience, and infotainment content in a wide
space extending from the driver's seat to the passenger seat. This
technology dramatically evolved from existing head-up displays,
which only showed relatively simple information such as driving
speed, navigation routes, and speed limit warnings.
This transparent display technology enhances driving safety as
the driver can view all information at once without significantly
moving their line of sight from the road ahead. Another advantage
is that it can completely transform the interior front design of
vehicles by eliminating various display devices mounted on the
dashboard while providing an unobstructed, open feeling without
interfering the driver's and passengers' field of vision.
- 'Joining Hands' with World-Class Optical Company ZEISS
'Maximizing' Technological Synergy
ZEISS, Hyundai Mobis' partner in this joint technology
development, is a leading technology enterprise operating worldwide
in the fields of optics and optoelectronics. And ZEISS Microoptics,
as part of strategic organization of ZEISS, is the leading provider
of sophisticated microoptical and holographic-optical solutions for
a variety of applications in the automotive, hometech and consumer
sectors. Multifunctional Smart Glass technology enables, among
other things, large-scale holographic projection systems, highly
integrated cameras in transparent media and holographic lighting
applications. ZEISS Microoptics offers the complete value chain
from optical design and mastering to holographic replication
systems for series production,
Hyundai Mobis is a world-renowned automotive supplier, which
provides products and services optimized for customers in future
mobility areas, including electrification, autonomous driving,
infotainment, and connectivity. It has ranked sixth for the third
consecutive year in the "Global Top 100 Suppliers" list by U.S.
Automotive News, a global automotive publication.
Hyundai Mobis and ZEISS plan to maximize synergy by mobilizing
their specialized technical capabilities for this technology
development. Hyundai Mobis will oversee system development and
develop and supply the projector, a key component technology. In
the Holographic HUD system, the projector is a device that projects
content such as videos and images onto a transparent screen using
lenses and reflectors. This technology requires miniaturization,
noise reduction, heat reduction, and thermal management solutions
that are optimized for passenger vehicles.
A transparent and thin film applying holographic technology is
needed to render content on the transparent windshield from the
light emitted by the projector. This film creates various patterns
using photochemical properties when light enters, realizing videos
and images. The thickness of the film is less than 100 micrometers
(about 0.1 mm), barely thicker than human hair. ZEISS plans to
develop and supply Transparent Display applied by unique Zeiss
Holographic Technology based on its precision optical
technology.
The two companies have already begun preliminary product
development by combining these specialized technical capabilities
and plan to launch mass-produced products as early as 2027. It is
known that Hyundai Mobis and ZEISS created a prototype last month
and conducted a demonstration for domestic global automaker
customers. According to forecasts by the international market
research firm OMDIA Research, the worldwide Holographic HUD market
is expected to grow to about 7 million units by 2030, establishing
itself as a new trend in the next-generation display field.
Jung Soo-kyung, Executive Vice
President and Head of Automotive Electronics Business Unit at
Hyundai Mobis, stated, "Starting with this new technology
cooperation utilizing the vehicle's windshield with ZEISS, we plan
to expand our concerted efforts in combining optics and automobiles
to various fields such as holographic displays for vehicle
interiors and exteriors, and 3D rear lamps."
Hyundai Mobis' technological development achievements in
automotive displays continue to emerge. Previously, Hyundai Mobis
was the first in the world to develop a rollable display (2023)
that moves up and down and rolls according to the vehicle's driving
situation and purpose of use and a swivel display (2022). Earlier
this year, at CES 2024, held in North
America, the company also showcased a transparent display
applying hologram optical element technology.
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