LOS
ANGELES, Oct. 30, 2024 /PRNewswire/ -- The Visit
Nayarit Tourism brand will promote tourism to the Nayarit, Mexico region as a destination for
NBA fans with today's historic announcement that it has become an
Official Tourism Destination of the Los Angeles Lakers.
The fan-centered campaign with Nayarit will create opportunities for Lakers
fans to learn about the Nayarit
region while supporting Nayarit's
growing campaign to promote travel and tourism to the region to
fans of teams in the U.S. sports industry.
"The Los Angeles Lakers are one of the most prestigious brands
in sports. By working with the Lakers, we will promote the region
of Nayarit as a vacation and
travel destination for their fans. We are thrilled with this
historic collaboration," said Juan Enrique Suarez del Real Tostado, Minister of Tourism of the
State of Nayarit.
The LA market is the number one source of travelers for the
state of Nayarit, with 3-4 daily
flights into the Bay of Banders Airport.
The relationship offers the region of Nayarit unparalleled
visibility in the Los Angeles area
and provides opportunities for engagement with fans both inside and
outside of Crypto.com Arena, where the Lakers play
their home NBA games.
As an official tourism destination, Nayarit will enjoy a strong presence the
professional baseball league's team's home games, with branded
spaces that will be prominently visible within the arena, on-court
and on-television broadcasts. Additionally, content will be shared
on the Lakers Instagram social media channel.
The sponsorship also includes hospitality, ticketing, regional
promotion through co-branding and other fan engagement
opportunities. Lakers fans will have the opportunity to connect
with the Visit Nayarit tourism brand in unique and memorable
ways.
The Mexican state of Nayarit
continues to position itself as the Destination of the Major
Leagues with today's historic announcement that it will be the
first travel destination of the Los Angeles Lakers.
En espanol
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https://enroutecommunications.com/category/news-room/
Contact:
Gustavo A Rivas-Solis
***@gmail.com
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https://www.prlog.org/13045896
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SOURCE ENroute Communications