FRANKFURT, Germany, Nov. 4, 2024
/CNW/ -- The 21st Global Water Drinks Congress was held
in Frankfurt, Germany, from
October 28th to
30th. During the Congress, industry leaders and
corporate representatives from around the world exchanged ideas on
cutting-edge trends and innovations in the drinking water market,
with the hope of propelling the industry's growth.
Dr. Gerrit Smit, an expert at
Yili Innovation Center Europe, was invited to deliver a speech
titled Meeting Evolving Needs of Chinese Consumers: A New
Milestone on the Path to Greater Sustainability. During his
sharing, Dr. Smit delved into the latest trends in China's drinking water market and highlighted
Yili's innovative achievements and green development practices in
the drinking water industry.
The 2024 Global Water Drinks Awards winners were announced
during the Congress. Yili's mineral water brand INIKIN was honored
with the 2024 Global Water Drinks Awards for its innovative product
INIKIN Brewed Tea.
Dr. Smit showcased the award-winning INIKIN Brewed Tea at the
congress. With the pursuit of "freshly prepared tea anytime,
anywhere", the brand employs a unique bottle cap that keeps
freeze-dried tea powder separate from water, with no additives.
With just a twist and shake, a fresh bottle of tea is ready in
three seconds.
Richard Hall, chairman of Zenith
Global, the event's organizer, highlighted INIKIN Brewed Tea as a
prime example of the impressive innovation coming from Chinese
companies in the beverage industry.
"Yili has done amazing things in the dairy sector for many years
and become a leading global player in dairy with innovation as a
major factor. It's exciting to see Yili now enter the water market
and do something which is genuinely innovational," said Hall. What
impressed him was INIKIN's unique advantages in securing ultimate
purity from pristine volcanic water sources, and Yili Group's
relentless commitment to sustainable development regarding
technology application and management practices.
Staying true to its corporate vision of becoming the world's
most trusted healthy food provider, Yili always strives to resonate
with consumer needs. In 2019, the company launched INIKIN, a
natural volcanic mineral water brand. INIKIN features premium water
source locations: Arxan, known as one of the "Natural Oxygen Bars
of China," with a forest coverage
rate of 95, and Changbai Mountains, a world-famous high-quality
mineral water source.
Natural mineral water at the two locations is thoroughly managed
under a daily water extraction limit and transported via a fully
enclosed pipeline to manufacturing facilities established within
the water source locations. Top-quality technologies such as
biomimetic nanofiltration membranes and ozone-free sterilization
are adopted to ensure the purity of the natural mineral water.
Dr. Smit also elaborated Yili's sustainable practices. He noted
that Yili integrates sustainability into its practices and aims to
achieve carbon neutrality across its entire supply chain by 2050.
At present, Yili is collaborating closely with all stakeholders
throughout the supply chain to make this goal a reality.
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SOURCE Yili Group