MIAMI, Nov. 18,
2024 /PRNewswire/ -- Empresas Polar, the
renowned Venezuelan food and beverage company, has officially
launched its new Polar Premium Beer in the United States. Brewed at its plant in
Auburndale, Florida, Polar
Premium Beer captivates with its unique flavor and exceptional
quality.
Polar Premium Beer is a well-balanced and elegant
beer crafted by the Master Brewers of Empresas Polar. With more
than 83 years of experience in the brewing industry,
Empresas Polar uses the finest North American ingredients,
including Canadian malted barley and hops from Yakima Valley
in Washington. It achieves a
perfect balance with 6% ABV and 24 bitterness units, offering a
malty and herbal profile with fresh hop flower notes.
"We were born in Venezuela
as a brewery in 1941, and brewing runs through our veins. It is a
source of pride to add Polar Premium Beer to our global portfolio—a
beer that has everything to win over American consumers, who, while
familiar with a wide variety of beer styles, are always seeking
quality and new experiences, like the robust and elegant flavor our
beer delivers," said María Alexandra Mendoza, marketing director for
Empresas Polar's International Business Division.
With its bright golden color and dense white foam,
Polar Premium Beer offers an exciting new alternative in the
competitive U.S. beer market. Initially, it will be available in
North Carolina, New York, Washington, D.C., Texas, and Florida. In South Florida, it can be found at supermarkets
like Sedanos, Bravo, and Presidente, as well as in specialty liquor
stores.
The official launch of Polar Premium Beer for media and
special guests took place at the "Clash of Giants" sports
event at LoanDepot Park in Miami, where over 70,000 baseball fans
gathered. "Sports have always been part of Empresas Polar;
it's in our DNA. That's why we felt it was ideal to launch Polar
Premium Beer at this event, where beer and sports are enjoyed
together," Mendoza added.
This launch marks a milestone in Empresas Polar's
international expansion. With more than 35 years of
presence in the U.S. through its Polar Pilsen brand, the
company reinforces its position in the North American market.
Polar Premium Beer heralds new innovations for this market.
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SOURCE Empresas Polar