~ ShemarooVerse, exclusively launching on PWR
Chain, merges Shemaroo Entertainment's
extensive content library with advanced blockchain technology.
~
MUMBAI,
India, Nov. 19, 2024 /CNW/ -- Shemaroo
Entertainment, a leader in India's
media and entertainment industry for over six decades, has
announced a strategic partnership with PWR Chain, an advanced Layer
0 blockchain infrastructure. Through this alliance, PWR Chain
becomes the official blockchain partner for ShemarooVerse, Shemaroo
Entertainment's immersive platform set to deliver
next-generation immersive content. This partnership is a landmark
step in India's entertainment and
technology landscape, combining Shemaroo's vast content offerings
with PWR Chain's scalable and environmentally
efficient blockchain capabilities.
With an expansive digital footprint across more than 50 content
channels on YouTube, Shemaroo Entertainment commands over 200
million subscribers and garners 100 million views daily across
diverse categories, including Bollywood, regional, television,
devotional, and children's entertainment.
ShemarooVerse will leverage PWR Chain's high-speed,
decentralized infrastructure to create an immersive,
interactive digital experience for audiences in India and beyond.
PWR Chain's blockchain technology is among the most
sustainable, operating with minimal carbon footprint. Unlike
conventional blockchains that require high energy resources, PWR
Chain achieves high throughput with minimal power, processing over
300,000 transactions per second while using only a single CPU core
per validator node. This efficiency allows ShemarooVerse to scale
seamlessly without environmental impact, setting a new standard in
green blockchain technology for the entertainment industry.
As Shemaroo Entertainment transitions its expansive IP portfolio
onto the blockchain, PWR Chain's infrastructure offers
creators unique opportunities to monetize their content through
tokenization and digital collectibles, a pivotal innovation in
India's content
landscape.
The advanced interoperability and scalability of PWR Chain
enables ShemarooVerse to leverage PWR Chain's
developer-friendly design, the first blockchain that allows
deploying full software applications in traditional coding
languages. By leveraging PWR Chain's instant finality
and quantum-resistant security, ShemarooVerse offers users a
secure, dynamic, and immersive digital space for authentic
engagement with Shemaroo's iconic content.
Arghya Chakravarty, COO of
Shemaroo Entertainment, said, "Partnering
with PWR Chain marks a transformative leap in digital engagement
for Shemaroo Entertainment. ShemarooVerse will benefit from the
speed, scalability, and sustainability of PWR
Chain's blockchain infrastructure,
offering audiences a more immersive, secure entertainment
experience. We are thrilled to bring ShemarooVerse to life in a way
that resonates with the evolving preferences of digital
consumers."
Melanie Mohr, CEO at PWR Labs,
added, "Shemaroo
Entertainment's leadership in Indian
entertainment provides an ideal platform to demonstrate PWR
Chain's high-performance, eco-friendly
blockchain technology. This partnership not only underscores the
potential of blockchain for enhancing digital experiences but also
positions PWR Chain to drive growth and create engaging
opportunities within India's
entertainment industry."
This partnership highlights Shemaroo's commitment to digital
innovation and sets a precedent for India's entertainment industry by
bridging traditional media with Web3. By exclusively hosting
ShemarooVerse on PWR Chain, Shemaroo Entertainment and PWR Chain
are set to reshape India's digital landscape,
offering creators and fans new, dynamic ways to engage with
content.
Photo:
https://mma.prnewswire.com/media/2561483/ShemarooVerse_x_PWR_Chain.jpg
View original content to download
multimedia:https://www.prnewswire.com/news-releases/shemaroo-entertainment-and-pwr-chain-announce-strategic-partnership-to-revolutionize-indias-digital-entertainment-through-blockchain-innovation-302309370.html
SOURCE Shemaroo Entertainment