Extending its leadership position as the first
AI-powered DXP, Optimizely enhances Opal with customizable,
brand-aware AI agents to serve any marketing use case
SAN
ANTONIO, Nov. 19, 2024 /PRNewswire/ -- Optimizely,
the leading digital experience platform (DXP) provider, today
unveiled AI agents for key marketing functions—ranging from content
generation and campaign creation to project management and
experimentation summary—at Opticon San Antonio.
The AI marketing agents are accessed through Opal, the embedded
AI assistant across Optimizely One, and can be defined for any
marketing scenario. Powered by Google's Gemini models, a
state-of-the-art LLM, and enriched by a variety of sources—such as
unique company information, brand guidelines, existing content, and
even custom instructions—the agents are able to respond and take
action on a wide range of questions and requests, using context
from across Optimizely One. Each of these AI agents are seamlessly
integrated within existing workflows, enabling marketers to chain
together instructions and supercharge both creativity and
productivity.
Since its introduction last year, Opal has seen a 500% increase
in adoption among existing Optimizely customers, a testament
to the growing demand for intuitive, purpose-built AI capabilities
embedded natively across the marketing workflow. With this latest
announcement, Optimizely further bolsters Opal as the industry's
first and only end-to-end AI marketing assistant, helping marketers
accelerate ideation and creation, reduce administrative tasks, and
provide AI-based insights that optimize marketing output—all
aligned to brand-specific guidelines.
"These Opal advancements are a game-changer for marketers,
revolutionizing how they harness AI across their everyday tasks,"
said Rupali Jain, Chief Product
Officer at Optimizely. "Our suite of tools empowers teams to craft
unforgettable, personalized experiences with unprecedented
efficiency. As AI adoption continues to surge, Optimizely is at the
forefront, equipping marketers with everything they need to
dominate in a digital-first world."
Opticon San Antonio is bringing together 1000+ business,
technology, and marketing professionals for keynotes, panels, and
interactive workshops. Attendees will have the opportunity to
engage with influential leaders from today's top brands, including
Zillow, Salesforce, L'Oreal, and SVB, as they explore the latest
industry trends and digital developments. The event features
dedicated hands-on sessions that empower participants to explore
the latest enhancements to Opal and learn practical techniques that
can be applied immediately to maximize AI-powered tools. Optimizely
has also developed an AI Playbook to offer practical guidance on
how to implement, and leverage, AI into marketing strategies.
To learn more about Opal and the AI marketing agents Optimizely
has made available, visit https://www.optimizely.com/ai
About Optimizely
Optimizely is on a mission to make the lives of marketers better
with Optimizely One, the world's first operating system for
marketing teams. Optimizely One combines industry-leading solutions
across content management, content marketing, experimentation,
commerce and personalization, powering every stage of the marketing
lifecycle through a single, AI-accelerated workflow. With the
flexibility of a fully composable platform, Optimizely is proudly
helping global brands like H&M, Salesforce, Zoom and Toyota
create content with speed, launch experiments with confidence, and
deliver experiences of the highest quality. Learn more at
optimizely.com.
Optimizely and Optimizely One are the trademarks of Optimizely
North America Inc., and are registered (or registrations are
pending) in the US, EU, UK and other countries. All third-party
trademarks cited are the property of their respective owners and
are used only for reference purposes.
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SOURCE Optimizely