Based in Sydney, the new
Commercial and Trading Directors of ANZ will focus on growing the
Seedtag business and optimising privacy-first advertising
solutions in Australia and
New Zealand
SYDNEY, Nov. 22,
2024 /PRNewswire/ -- Seedtag, the global
contextual advertising company, entered the ANZ market earlier this
year with the acquisition of JustEggs. Today, the company announced
two new senior leadership hires, based in the Sydney office, to strengthen its presence in
the region. In his new position as Commercial Director ANZ,
Mark Brownie will focus on launching
and growing the Seedtag business in Australia and New
Zealand, while Daniel Macinante, Trading Director ANZ, will
lead and develop trading strategies across ANZ, focusing on
optimising contextual advertising solutions. Both Mark and Daniel
will directly report to Nik
Kontoulas, Seedtag's Managing Director ANZ, and former CEO
and Founder of JustEggs.
AI-powered advertising across the globe
Headquartered in New York City
and Madrid, Seedtag has a global
team of over 600 people with offices in EMEA, LATAM, North America, and APAC. In July 2024, Seedtag entered the ANZ market with
the acquisition of JustEggs, an Australian-owned creative
intelligence business. Strengthening its presence in the APAC
market, Australia and New Zealand now benefit from Seedtag's
privacy-first advertising solutions that reach consumers based on
their real-time interests at scale.
At the core of Seedtag's success is Liz, its proprietary
contextual AI technology, optimised for advertising across screens.
Powered by machine learning and computer vision, Liz analyses
contextual signals to gain a nuanced, human-like understanding of
content. At an unmatched speed, it aligns ads with people's current
interests, processing millions of articles in a day. With over 10
years of development, Liz is a sophisticated platform that offers
clients and agencies an innovative, privacy-compliant approach to
audience targeting that remains unaffected by evolving technology
and regulatory changes. In 2024, Liz was honoured by Digiday as the
"Best Contextual Targeting Offering" in the Digiday Media
Awards.
Expertise as the foundation for growth
As Commercial Director ANZ, Mark
Brownie brings 20 years of media experience and
long-standing industry relationships. He has a deep understanding
of the evolving digital landscape and recognises the vital role of
contextual advertising in client addressability, especially with
the increasing focus on privacy compliance. Before this role, Mark
spent 3 years as general manager of digital revenue at News Corp
Australia and 4 years in New York
as global VP of commercial strategy for Storyful, a News Corp
business. He also has extensive experience in startups and scaling
businesses in digital media.
"Contextual advertising has never been more important for
marketers," said Mark. "In a time where privacy-centric strategies
aren't just innovative, they're necessary, Seedtag brings the most
sophisticated and effective contextual advertising platform to
Australia. To be a part of such an
incredible and established global company, and being trusted to
launch and scale it in the Australian market is both humbling and
exciting."
As Trading Director ANZ, Daniel Macinante brings a deep
understanding of media sales and programmatic advertising, along
with a proven track record of success. With over 9 years of
experience in the media industry, he has built a reputation for
driving results and innovation. Macinante swiftly progressed to
leadership roles at News Corp Australia, where he held the position
of Group Sales Director for independent agencies. Daniel's passion
for independent agencies is well-known across the industry, and he
has consistently championed their value. As a dedicated member of
the Independent Media Agencies of Australia (IMAA), Daniel has played an active
role in advocating for these agencies.
"Contextual advertising is rapidly becoming a cornerstone of the
digital marketing ecosystem, and I'm eager to bring my expertise to
Seedtag to help shape the future of this space in Australia," stated Daniel. "With the
increasing importance of privacy-first solutions, contextual
advertising will be crucial in providing brands with the tools they
need to connect with audiences in a meaningful, non-intrusive
way."
"As we aim to scale and enhance our privacy-first solutions
across APAC, the invaluable expertise of Mark and Daniel will be
essential," said Dal Gill, VP of New Markets at Seedtag. "I'm
confident that our unique contextual advertising solutions are
significantly helping ANZ brands and publishers achieve their
advertising goals while addressing the need for privacy-first,
scalable targeting."
About Seedtag
Seedtag, the global contextual advertising company, specializes
in privacy-first advertising throughout the open web and CTV,
powered by its contextual AI, Liz. Seedtag enables brands and
agencies to discover the most relevant audience interests using a
sophisticated contextual graph fueled by contextual data from
+10,000 premium publishers. This capability ensures advertisers
reach their audience at the right moment, with the right message.
Utilizing the power of context to achieve advertisers' aims across
the customer journey, Seedtag creates innovative advertising
solutions for everyone.
Founded in 2014, Seedtag has its headquarters in New York City and Madrid, with a global team of +600 people and
offices in EMEA, LATAM, North
America, and APAC.
Photo - https://mma.prnewswire.com/media/2563305/Seedtag.jpg
Logo -
https://mma.prnewswire.com/media/2276718/Seedtag_logo.jpg
View original content to download
multimedia:https://www.prnewswire.co.uk/news-releases/seedtag-anz-formerly-justeggs-strengthens-apac-presence-with-two-senior-leadership-hires-302312820.html