- Located in Sudair Industrial and Business City, Riyadh, the Greenfield Frozen French Fries
factory is set to commission at the start of 2026, making this
establishment the second Joint Venture 'JV' partnership between
Americana and Farm Frites in the MENA region, to produce a varied
range of Frozen French Fries and specialty potato products.
- The new facility will contribute to KSA's Vision 2030 and aid
in advancing KSA's food security agenda, boosting local production.
By installing capacity in KSA, we aim to participate in advancing
the local agriculture landscape in KSA, support and empower local
potato growers to further develop their farming practices, enhance
crop quality and improve their yields.
RIYADH,
Saudi Arabia, Nov. 27,
2024 /PRNewswire/ -- The Agricultural Growth and
Processing Company, a subsidiary of Americana Holding for Food Ltd,
is set to expand its business operation with a significant
$100 million investment (SAR 375 million) in a Greenfield Frozen French
Fries manufacturing plant in Riyadh,
Saudi Arabia. Following a strong three-decade partnership in
Egypt with Farm Frites, a global
leader in the cultivation of potatoes and production of Frozen
French Fries, the new processing factory will be established in
Sudair Industrial and Business City, pushing forward our
partnership with Farm Frites to greater heights.
To commemorate this significant milestone, the Agricultural
Growth and Processing Company (Americana and Farm Frites) held a
lease-signing ceremony on November
20th, 2024, with the the Saudi Authority for
Industrial Cities and Technology Zones in MODON Headquarters,
in Riyadh, in the presence of
MODON's CEO, and hosted a Groundbreaking ceremony in Sudair
Industrial and Business City on November
25th, 2024, to mark the commencement of
construction for the new Frozen French Fries processing plant. The
event was attended by esteemed government and ministerial
delegates, and key stakeholders, including local potato growers,
valued global, regional and local customers and key strategic
partners.
The $100 million investment is a
strategic step aligned with the Saudi Vision 2030 plans to
diversify the Kingdom's economy, while also contributing to its
food security agenda by boosting local production and creating
employment opportunities for KSA nationals, local potato growers
and farmers. The investment by the Agricultural Growth and
Processing Company will enable the company to expand its footprint
in KSA, wherein Americana has been operating for over two
decades, with two factories in Jeddah,
Saudi Arabia.
Mohamed Ali Rashid Alabbar, Chairman of the
Kuwait Food Company (Americana) KSCC commented: "We are
excited to start the construction of our new Frozen French Fries
plant in Saudi Arabia. Our
partnership with Farm Frites dates back over three decades having
been partners in Egypt since 1988.
We are delighted to be renewing our long-standing relationship with
a trusted partner, this time in Saudi
Arabia, and are proud to be contributing to KSA's Vision
2030 and championing efforts to increase local production in KSA.
This was made possible through the vital support and collaboration
of key government and institutional partners including but not
limited to the Ministry of Investment, the Ministry of Environment,
Water, and Agriculture, the Ministry of Industry and Mineral
Resources and MODON, each playing a crucial role in our business
expansion journey."
Piet de Bruijne, Owner and Chairman of Farm
Frites commented: "We are thrilled to once again join
hands with Americana, building on a 30-year partnership of mutual
growth and shared success. Among the 100 countries where Farm
Frites is present in the world, KSA stands as the 5th
largest market globally, reinforcing our commitment to the MENA
region and to KSA's growth and economic diversification. We remain
dedicated to advancing the industry holistically, from agriculture
and logistics to delivering superior value directly to our
customers."
The new facility will be established on a plot exceeding 100,000
square meters and will employ cutting-edge equipment and
advanced technology to produce Frozen French Fries and other
specialty potato products. The plant is set to be inaugurated in Q1
2026 and will have a total annual production capacity of
70,000 MT during phase one, with
plans for future expansion in the future. Upon commencing
operations, this will mark the second joint venture partnership
between Americana and Farm Frites and with the new facility
underway in Sudair Industrial and Business City, we are set to
become the largest producers of Frozen French Fries in the MENA
region.
Mohamed Safwat Moustafa,
Managing Director of the Agricultural Growth and Processing
Company concluded: "I am proud and deeply honoured to kick
off this landmark new development in KSA. With a commitment to
delivering excellence, we aim to establish a world-class facility
right here on Saudi soil. I am looking forward to the opportunity
to serve some of the most renowned customers, both globally and
regionally, with a superior range of French Fries products, proudly
made in KSA. This new facility reinforces our dedication to
quality, innovation, and the Kingdom's potential."
About Americana
Established in 1964, Americana Foods is one of the largest FMCG
companies in the MENA region. From our humble beginnings in
Kuwait, to our strong presence and
extended reach in KSA, UAE, and Egypt, we have over decades grown to become a
trusted household brand name in the region and beyond. Americana
operates a diverse portfolio of products across several categories
including but not limited to frozen processed products (poultry,
beef and seafood), frozen fruits and vegetables, canned and
packaged food, sweet and savory snacks. With 19 production
facilities across the MENA region, direct route-to-market and
distribution network in 4 key operating markets, and presence in
50+ countries across the world, Americana continues to be at the
forefront of the industry, continually pushing the boundaries of
quality and taste, enriching consumers' lives through the joy of
food.
About Farm Frites
Founded in 1971 as an independent family business, Farm Frites
was born from a passion for potato cultivation and crafting quality
fries. Over the past five decades, this passion has driven our
growth into a global enterprise. Today, we process over 1.2 million
tons of potato products annually and serve more than eighty types
of fries, potato specialties, and appetizers to foodservice
providers all over the globe. While our operations have grown, our
primary focus remains unchanged: to serve happiness, from field to
plate. Our team has expanded to over 1,600 colleagues across 6
manufacturing facilities and 43 global sales offices, serving
foodservice entrepreneurs in over 100 countries.
Photo:
https://mma.prnewswire.com/media/2568359/Americana_Farm_Frites.jpg
View original content to download
multimedia:https://www.prnewswire.com/news-releases/americana-and-farm-frites-to-expand-mena-footprint-with-100-million-investment-sar-375-million-in-a-state-of-the-art-greenfield-frozen-french-fries-factory-in-the-kingdom-of-saudi-arabia-302317234.html
SOURCE Americana
