SHENZHEN, China, Dec. 2, 2024
/PRNewswire/ -- In a compelling initiative coinciding with the
national STOPTOBER campaign, DOJO, a pioneering innovator in the
vaping industry, powered by VAPORESSO, proudly announces the launch
of the "Create to Change – 2024 Smoke-Free Round Tour
Project." This global public campaign, beginning in the UK,
aims to generate innovative, health-oriented experiences while
fostering a culture of smoking cessation through collective
creativity. Rooted in DOJO's "CREATE & SHARE" philosophy, the
campaign showcases how small actions can inspire transformation and
foster meaningful change.
DOJO is joining forces with over 120 retail partners across the
UK to implement creative strategies to encourage smoking cessation.
Collaborative activities form an important part of the overall
initiative and are divided into creative cigarette folding and the
co-creation of art advocacy. Hundreds of retail partners are
responding to this call to action, symbolically breaking prop
cigarettes to demonstrate their commitment to quitting.
Concurrently, event-goers are collaborating to create art
installations that embody their resolve to embrace a smoke-free
lifestyle, thereby promoting the anti-smoking message and inspiring
wider participation.
This part of the initiative goes beyond mere participation; it
seeks to empower individuals by emphasizing their role in the
smoking cessation journey. Through the act of breaking symbolic
cigarette props, retail partners experience the profound
determination needed to quit smoking. In doing so, they cultivate a
sense of ownership and responsibility towards a smoke-free future.
Additionally, by engaging in the co-creation of themed artworks,
event participants articulate their commitment to health and
well-being while encouraging others to take similar strides.
Together with DOJO, they use their small actions to help create a
better world.
Moreover, DOJO introduces the "DOJO BYEBYE VAN," a vibrant tour
campaign set to travel through London, Bristol, Birmingham, and Manchester. This creatively designed vehicle
is a dynamic platform for interactive, community-oriented smoking
cessation activities. By engaging the public in enjoyable and
innovative ways, the campaign seeks to further the dialogue around
smoking cessation and inspire collective action.
Each stop along the tour will feature a range of captivating
activities, including hands-on workshops that invite participants
to explore their creativity while contributing to the cause. As
thousands engage in this collaborative effort, they deepen their
commitment to healthier lifestyles through artistic expression. The
relaxed environment created by DOJO fosters a rich exchange of
ideas, allowing participants to share their stories of quitting and
reinforcing the positive values associated with a smoke-free
life.
The "Create to Change – 2024 Smoke-Free Round Tour
Project" represents an innovative approach to public good
advocacy within the industry. By addressing the social dimensions
of smoking cessation, DOJO aims to lower barriers to acceptance and
cultivate a proactive societal attitude towards quitting. The
ultimate vision is to lead society toward a smoke-free future,
placing human-centered creativity at the forefront of this
mission.
Through this groundbreaking initiative, DOJO, as a
human-centered vaping brand, aims to inspire the entire vaping
industry to reassess its societal obligations and embrace
innovative approaches for sustainable advancement.
About DOJO
DOJO is a space of cultivation, a space for a like-minded
community to work together in pursuit of a better self and world.
We are united in our mission to enhance the vaping experience by
crafting superior quality products guided by our "Create &
Share" philosophy. DOJO exists for vapers, which is why DOJO is
constantly driven by innovation, dedicated to high-end quality, and
consumer-centered commitment.
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