LAUSANNE, Switzerland, Dec. 19,
2024 /PRNewswire/ -- Bata, a global leader in
footwear and fashion, is pleased to announce the appointment of
Miguel Esquide as Chief Design Officer - Bata.
This key addition signals Bata's commitment to innovation and
creativity in its ongoing journey to connect with modern audiences
worldwide.
Miguel's experience, spanning two decades with renowned brands,
will be central to shaping Bata's creative direction and
strengthening its brand identity.
Miguel's career highlights include co-founding the luxury brand
1CONCEPT—known for its bold aesthetics featured in Vogue and
celebrated by cultural icons like Miley
Cyrus and Rosalía—as well as leading footwear design and
strategy at INDITEX for major labels such as Lefties, Zara, and
Pull&Bear. His ability to craft collections that resonate with
consumers and deliver impactful campaigns aligns perfectly with
Bata's vision of making stylish, accessible footwear for
everyone.
As Chief Design Officer - Bata, Miguel will oversee the Bata
brand and its extensions, including Bata RedLabel and Bata Comfit.
Based in Padova, Italy, he will
lead a team of talented designers, blending Bata's heritage with
contemporary design elements to ensure the brand remains inspiring
and relevant for today's consumers.
"At Bata, we are reinforcing our commitment to design
innovation by appointing a Chief Design Officer to our executive
team," said Sandeep Kataria,
CEO of Bata. "This significant step reflects our vision to
place design at the core of our brand's evolution - setting the
stage for fresh, engaging collections that embody the brand's
dedication to craftsmanship and style".
Miguel brings a proven ability to make design both distinctive
and commercially powerful. His modern approach will be key as we
continue to elevate Bata's brand and inspire deeper connections
with consumers worldwide."
About Bata
Founded in 1894, Bata is a global footwear leader known for
high-quality, stylish, and comfortable footwear for men, women, and
children, with a presence in over 56 countries worldwide.
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For media inquiries, please contact:
Sarah Stocchetti - Global Corporate
Communication Manager
Communications@bata.com
+41 21 613 40 00
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