SHENZHEN, China, Dec. 25,
2024 /PRNewswire/ -- A news
report by Huanqiu.com:
Mentech, the cycling intelligence brand under Dongguan Mentech
Optical & Magnetic Co., Ltd, and its wholly-owned subsidiary
Guangdong Mentech Technology Co., Ltd, has officially announced its
partnership as the first Chinese official partner of Visma | Lease
a Bike Team. This collaboration not only signifies the recognition
of Mentech's cycling intelligence technology by a professional
cycling team but also marks the brand's global expansion.
Visma | Lease a Bike Team has achieved the overall championship
in the three major international cycling events: Giro d'Italia,
Tour de France, and Vuelta a
EspaƱa, becoming the first-ever team to win all three Grand Tours
in the same year, a legendary accomplishment. The team's pursuit of
exceptional performance aligns perfectly with Mentech's innovative
technological philosophy. Together, they will drive the intelligent
development of cycling and provide consumers worldwide with
smarter, more professional products and services.
In terms of product layout, Mentech is dedicated to building an
ecosystem of cycling intelligence products and services, including
sports bicycles, cycle computers, cycling watches, panoramic
cameras, and the unique PowFi hardware system integrating network
and power functions, as well as an integrated platform for
individual and community cycling services. The company is committed
to accelerating the intelligent development of the professional
cycling sector.
Looking ahead to 2025, Sander
Kruis, Commercial Director of Visma | Lease a Bike Team,
expressed, "We are thrilled to have Mentech on board. As an
internationally renowned team, it's exciting to attract top
companies from around the world to collaborate with us. Mentech's
role as our first Chinese partner undoubtedly adds extraordinary
significance to this partnership."
Mentech also sees this collaboration as a valuable opportunity.
Mr. Yang Xianjin, Chairman of Mentech, feels proud to integrate
advanced technology into the world of cycling, stating, "Our new
partnership with Visma | Lease a Bike Team not only brings the
Mentech brand to the global stage but also contributes to this
passionate and dynamic sport. We look forward to working with the
team to create new glories and embrace an exciting year of cycling
events together."
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SOURCE Huanqiu.com