- First K-beauty brand to enter
all ULTA Beauty stores through a direct partnership starting from
February next year
- Flagship Heartleaf and Rice lines to debut, accompanied by
special gift-with-purchase promotions across online and offline
channels
SEOUL,
South Korea, Dec. 29,
2024 /PRNewswire/ -- Global brand incubator The
Founders (Co-CEOs Lee Sunhyung, Lee Changjoo)'s global beauty
brand ANUA is accelerating its global market expansion through
a strategic partnership with largest
beauty retailer in the US, Ulta Beauty, across both
digital and brick-and-mortar channels.
Ulta Beauty, drawing tens of millions of customers annually,
stands as US premier beauty
retailer with its extensive distribution network and dominant
market share, representing a strategic retail channel. Beginning
with its online launch this month, ANUA aims to complete its
rollout across all 1,500 physical locations by February next
year.
This large-scale retail expansion marks the first instance of a
K-beauty brand securing direct distribution rights with Ulta Beauty
for its complete store network, demonstrating successful
penetration into the highly competitive U.S. brick-and-mortar
market. This milestone reflects Ulta Beauty's strong confidence in
ANUA's product excellence and market potential.
Key products for the retail launch include the bestselling
Heartleaf and Rice skincare lines, which have gained popularity
through word-of-mouth among local consumers.
To commemorate the launch, the brand is offering promotional
gifts: a complimentary mini cleansing oil for online purchases and
a double cleansing duo for in-store customers.
An ANUA representative stated, "This Ulta Beauty partnership
will significantly strengthen our global presence by expanding our
reach to local consumers," adding, "Through ANUA's innovative
product development and enhanced customer experience, we will
accelerate our growth trajectory toward becoming the leading global
K-beauty brand by establishing a comprehensive omnichannel
distribution network."
Since its launch in 2019, ANUA has rapidly expanded its global
footprint, consistently achieving over 200% annual growth, and
formally entered the U.S. market in 2022. Through strategic
localization initiatives and dynamic marketing campaigns, the brand
has established itself as a prominent K-beauty leader by
consistently introducing hero products, including the Heartleaf
Toner, Cleansing Oil, and TXA Serum.
Brand Introduction
Global Beauty Brand ANUA
Founded in 2019, ANUA is a skincare brand that meticulously selects
the most efficacious natural ingredients and dermatological
components, offering diverse product lines targeting specific skin
concerns. Signature bestsellers include:
Heartleaf 77% Soothing Toner, Heartleaf Pore Control Cleansing Oil,
and Heartleaf 77 Clear Pad. The brand has recently
solidified its position as a leading K-beauty skincare brand,
achieving remarkable growth across global e-commerce platforms,
including Amazon and eBay Japan.
[About The Founders]
Global Brand Incubator The
Founders
The Founders is a company with the vision of
becoming the 'Global No.1 Brand Incubator'. In just eight years
since its establishment, it has developed ANUA into the first
Korean skincare brand to achieve market leadership across major
global platforms, including Korea, the
United States, and Japan.
Additionally, the company is setting new benchmarks for K-beauty in
the global market through its portfolio brands, including 'FROM
LABS', a dermatological haircare brand, and 'Project21', a premium
pet care brand. Notably, the company has expanded into over 50
countries worldwide and is revolutionizing the global beauty
industry paradigm, maintaining an average annual growth rate
exceeding 250% since inception.
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SOURCE The Founders Inc.
