DUBAI, UAE, Jan. 2, 2025
/PRNewswire/ -- Hisense, a global leader in consumer electronics
and home appliances, has achieved a double milestone in the
Middle East and Africa (MEA) region, cementing its position as
a market leader. According to OMDIA, Hisense is the number 1 TV
brand in MEA for shipments of 98-inch and larger TVs, capturing an
impressive 42.8% market share from Q1 to Q3 2024. Renowned for
their cutting-edge technology and sleek design, Hisense TVs are
redefining the large-screen experience, delivering unparalleled
picture and sound quality that bring every scene to life.
In addition, Hisense has secured the top spot for MiniLED
TV shipments in MEA, with a market share of 38.8% from Q1 to Q3
2024. The Hisense ULED MiniLED TV range (UX, U8N, U7N & U6Pro)
caters to diverse consumer needs, offering outstanding performance
for gaming, sports, and video-on-demand streaming. Its advanced
ULED MiniLED technology delivers a vivid canvas of contrast, from
the brightest highlights to the deepest shadows, ensuring
exceptional clarity and detail in every frame. This is complemented
by immersive Multi-Channel Surround sound technology, providing
cinematic audio without the need for external systems. With
features like AI Sports Mode, which optimises fast-moving scenes,
and IMAX Enhanced certification for theatre-quality visuals and
DTS-powered sound, Hisense continues to set new benchmarks in home
entertainment.
The demand for premium large-screen and MiniLED TVs in MEA
continues to rise as consumers seek advanced, immersive viewing
experiences for gaming, sports, and entertainment at home. Hisense
is meeting this demand with its innovative product offerings that
combine innovative technology and exceptional design.
Hisense also strengthens its commitment to cutting-edge
entertainment through strategic partnerships, including
collaborations with Black Myth for low-latency gaming, Real Madrid
for immersive sports viewing.
Building on its success, Hisense is expanding its regional
footprint. Recent highlights include the renovation of its flagship
store in the UAE earlier this year, as well as new store openings
in Saudi Arabia, Qatar, and Nigeria. Plans are also underway to launch a
store in Abu Dhabi in 2025,
further strengthening the brand's presence across the region.
Jason Ou, President of Hisense
Middle East and Africa, commented:
"These milestones are a testament to our innovation, strategic
growth, and commitment to meeting consumer expectations. Being the
leading TV brand in the MEA region is a proud achievement for us.
As we expand our footprint and deliver more groundbreaking
products, we reaffirm our dedication to excellence and innovation,
ensuring that our customers continue to enjoy exceptional
experiences with Hisense."
With its commitment to leading the consumer electronics space,
Hisense looks forward to building on these achievements and
continuing to shape the future of home entertainment in the
region.
About Hisense
Hisense, established in 1969, is a global leader in home
appliances and consumer electronics operating in over 160
countries. Specialising in multimedia, home appliances, and
IT solutions, Hisense prioritises integrity, innovation, and
sustainability.
With over 50 years of expertise, Hisense offers top-quality
products, exceptional after-sales services, and extensive
warranties. The company pioneers cutting-edge technologies such as
the Laser TV, ULED Local Dimming Backlight Control and chip
technology, developing 8K ultra
high-definition display chips, TV SoC chips, and AI chips. Beyond
consumer electronics, Hisense excels in B2B industries such as
intelligent transportation, medical technology, and optical
modules.
Hisense proudly owns and has acquired renowned brands, including
Toshiba TV, gorenje, Kelon, Ronshen, and ASKO, solidifying its
position in the market. As a sponsor of major sporting events,
Hisense has been associated with events such as FIFA World Cup
Qatar 2022™, UEFA EURO 2020™ UEFA EURO 2024™, FIFA Club World Cup
2025™, and clubs such as Paris Saint-Germain. In 2024, Hisense
further strengthened its sports partnerships by forming a strategic
alliance with Real Madrid focused on the MEA region, highlighting
its commitment to excellence and innovation.
With 34 industrial parks, 26 R&D centres and 66 overseas
companies, Hisense continues to lead the industry with a diverse
range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA
region, Hisense ensures efficient manufacturing, innovation, and
distribution, to meet the evolving needs of consumers in the
market. Stay updated with all the latest developments on the
website: https://hisenseme.com/
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