Duke's beloved mascot Tubby unmasked as
hip-hop hype man Flavor Flav
Charlotte, N.C., Jan. 4, 2025
/PRNewswire/ -- Duke's Mayonnaise turned up the flavor at the
2025 Duke's Mayo Bowl with an epic
post-game surprise: Duke's beloved mascot Tubby unmasked to reveal
none other than hip-hop legend Flavor Flav. Spectators went wild as
the rap icon brought his unmatched energy and signature clock
necklace, rocking Bank of America Stadium and proving that Duke's
knows how to keep it flavorful – on and off the field.
"When we started thinking about how to bring this to life,
Flavor Flav just felt right," said Rebecca Lupesco, Duke's Brand
Director. "His energy is unmatched, and when he said he has an
unhealthy love of mayo, that was icing on the cake. Flavor Flav and
Duke's together? It doesn't get better than that."
Flavor Flav's debut as Duke's celebrity mascot was revealed
after the Minnesota Golden Gophers won the game 24-10 against
Virginia Tech. The excitement continued
when Flavor Flav was given the reigns to perform the highly
anticipated mayo dump, pouring nearly 5 gallons of Duke's
Mayonnaise on coach P.J. Fleck to celebrate his team's
victory. The mayo dump has been a Duke's Mayo Bowl post-game tradition since 2021 and
brings a new level of absurdity to college football, this year
being no exception.
While it might seem like a questionable match, there are a lot
of synergies between Duke's and Flavor Flav. He's an icon whose
name just happens to be Flavor Flav, and Duke's is loved for its
unique flavor. And like mayo, Flav is the ultimate hype man, adding
flavor and spice but also complementing the main dish.
"Flavor Flav and Duke's Mayo - now that's a flavor combo!", said
Flavor Flav. "I brought the hype to Tubby, the coolest, creamiest
mascot in the game. Cause we're spreading the love,
Duke's-style!"
Flavor Flav is a founding member of Public Enemy, an
influential rap group initiated in 1985 that has earned six Grammy
Award nominations and has been inducted into the Rock and Roll Hall
of Fame. From the blinged out clocks he wears around his neck, to
coining the iconic catchphrase "Yeah, boyeeeeee!",
and countless reality show appearances – most notably his own
dating show Flavor of Love from the early 2000s – Flavor
Flav's vibrant persona is a pop culture touchstone.
This unexpected collaboration also comes as a result of Duke's
admiration for Flavor Flav's passion and support of women's sports
-- from sponsoring the U.S. Women's Polo team at the 2024 Olympic
games in Paris to his other
charitable contributions, and of course his love of
mayonnaise. To celebrate their partnership and show gratitude
for Flavor Flav's philanthropic efforts, Duke's presented an
on-field check donation to The Giving Kitchen as well as donating
to The Bowery Mission – two charities close to Flavor Flav's
heart.
Follow Duke's on Instagram, X or @dukesmayobowl to see Flavor
Flav's epic reveal and more iconic moments and behind the scenes
content from the 2025 Duke's Mayo
Bowl.
About Duke's Mayonnaise
Duke's Mayonnaise was created in 1917 in Greenville, S.C., by Eugenia Duke. Since then, Duke's has been adding
southern flavors to make good things better. In addition to the
flagship mayonnaise, which is still made according to the founder's
original recipe, Duke's offers light, olive oil, and flavored
mayonnaises, tartar sauce, sandwich relish and regionally inspired
Duke's Southern Sauces, dressings, and mustards. Duke's is the
Official Condiment of the Tailgate, Official Mayo of the Carolina
Panthers and title sponsor of the Duke's Mayo Classic & Duke's
Mayo Bowl. Web: dukesmayo.com.
Instagram: @dukes_mayonnaise.
About Flavor Flav
A musical prodigy who is proficient in fifteen instruments,
Flavor Flav first burst onto the scene in the late '80s, where he
emerged as a rapper, hype man, and co-founder of the legendary
hip-hop group Public Enemy. Possessing the most sampled voice in
the history of hip-hop, Flavor Flav (along with his group) was
inducted into the Rock and Roll Hall of Fame in 2013 and received a
Lifetime Achievement Award at the 62nd Annual GRAMMY Awards in
2020.
About Duke's Mayo Bowl
The Duke's Mayo Bowl is an annual
college football bowl game that has been played at Bank of America
Stadium in Charlotte, North
Carolina, since 2002. Duke's Mayo has been a title sponsor
since 2021.
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SOURCE Duke's Mayonnaise
