"CRMLS 2025: Value Redefined" showcases CRMLS's offerings and
highlights how it can help its users convey their value in our new
real estate landscape
CHINO
HILLS, Calif., Jan. 6, 2025
/PRNewswire/ -- California Regional MLS (CRMLS), the nation's most
recognized multiple listing service, has launched a new promotional
campaign that seeks to rethink what an MLS stands for and how it
can help its users communicate the value they bring to the real
estate business. As of January 6,
these combined efforts will fall under the name of CRMLS 2025:
Value Redefined.
Following the commission lawsuits of 2024, the industry has been
in a state of upheaval, leading to anxiety and uncertainty among
many real estate professionals. CRMLS has recognized the need to
help those unsure of how to articulate their value better express
what they can offer their clients. With the philosophy that the
situation for real estate professionals is "different, not
difficult," CRMLS has outlined its major tenets and how they each
assist CRMLS users with their day-to-day and long-term business
goals.
The four major pillars of CRMLS's value, as stated in the Value
Redefined campaign, are:
FOCUSED TRANSPARENCY: No secrets, no withholding information, no
tricks. CRMLS values being clear and providing relevant information
with its users and consumers.
BROKER-FIRST PHILOSOPHY: The MLS is a broker collective and
thrives along with its brokerage community. CRMLS does all it can
to guide brokerages and provide what they need.
USER-ORIENTED MINDSET: Every agent has the power to help
themselves with help from CRMLS. The products, support services,
and education team CRMLS offers are there to enhance their
experience, add to their skills, and increase their knowledge.
PROACTIVE VISION: With the old ways of doing things behind us,
it's time to look towards tomorrow. CRMLS is deliberate about
anticipating future opportunities and challenges – and taking
action to shape and prepare for them ahead of time.
"Obviously, 2024 was a revolutionary year in real estate, but
now that the dust has settled a bit, it's time we introduce the
Value Redefined campaign," said CRMLS CEO Art Carter. "This isn't just CRMLS staking a
claim on its own value, it's about ensuring that all our users know
they are still vital to the real estate transaction, even if how
they communicate that has changed. While the structure of the
business may be different, the intrinsic knowledge isn't, so it's
on CRMLS to make sure all our agents and brokers know that what
they provide clients is still invaluable."
Hear more from Carter in this Value Redefined introductory
video.
"We view the Value Redefined campaign as an opportunity to
support our users as they continue to adapt to the new world that
emerged from the uncertainty of 2024," said Nicole Aguilar, CRMLS Chief Marketing Officer
and leader of the department spearheading the campaign. "2025 is a
turning of the page, and the value that agents and brokers bring is
unquestionable. We're here to help them convey that value."
The campaign will be communicated to CRMLS users via direct
email, MLS dashboard content, social media, blogs, and more, and
has already begun with several new designs and initiatives that
will continue throughout 2025.
About California Regional Multiple Listing Service
(CRMLS)
California Regional MLS is the nation's most recognized
subscriber-based MLS, dedicated to servicing more than 103,000 real
estate professionals from dozens of Associations, Boards, and MLS
organizations. CRMLS is the industry powerhouse and thrives on
providing the most relevant products and services to its
subscribers. For more information on CRMLS,
visit go.CRMLS.org.
Press Contact:
Art Carter
art@crmls.org
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SOURCE California Regional MLS
