Super Bowl LIX's Largest Philanthropic Event,
Presented by Frito-Lay, Quaker, and the PepsiCo Foundation, Spices
Up New Orleans with Culinary Masters, NFL Gridiron Greats,
Captivating Entertainment, and a Passion for Purpose
NEW
YORK, Jan. 9, 2025 /PRNewswire/ -- Prepare to
indulge your taste buds while making a difference for America's
youth! Taste of the NFL is spicing things up in the Big Easy
with a Louisiana-inspired celebration
of football, food, and philanthropy, all to support GENYOUth's
mission to tackle student hunger and food insecurity. Presented
by Frito-Lay, Quaker, and the PepsiCo Foundation, Taste of the NFL
will be held during Super Bowl LIX Weekend – February 8, 2025, from 4
p.m. to 7 p.m. CST, at the National WWII Museum in
New Orleans.
Featuring a stellar line-up of world-renowned chefs and
homegrown culinary talent who have helped propel New Orleans to the top ranks of U.S. food
destinations, Taste of the NFL will serve up a sophisticated,
global blend of cuisines curated by event hosts, Chefs
Andrew Zimmern,
Carla Hall, Tim Love, Lasheeda Perry, and
Mark Bucher; and over 20
locally loved Louisiana chefs
representing New Orleans finest
restaurants including Restaurant R'evolution,
Brennan's, Rosedale, Restaurant August,
Dooky Chase's Restaurant, Crawbabies, Zasu,
Acme Oyster House, Felix's Restaurant & Oyster Bar,
Medium Rare, Palace Café, Sticks N' Things,
and Deelightful Roux School of Cooking; as well as
Tamela Davis, celebrated
New Orleans chef and wife of New
Orleans Saints Player Demario
Davis, who will also be in attendance along with Chef
Ron Duprat, Circle House Coffee,
Hellmann's, and Bayou Scratch Kitchen.
Taste of the NFL's game-day flavor will be further elevated by
PepsiCo's Chef Steven
Dominguez, Associate Research Chef and Culinary Lead,
and Chef Charlene Gladden,
Senior Research Chef and Culinary Lead; along with local food
talents including Jackie Diaz
of Jamaican Jerk House, Vyoone Lewis of Vyoone's,
Serigne Mbaye of Dakar Nola,
and Alfred Singleton of Café
Sbisa, who all represent the PepsiCo Foundation's Restaurant
Accelerator program, in partnership with the National
Urban League. To date, the
Restaurant Accelerator program has provided grants, training, and
mentoring to 39 restaurants across the state of Louisiana. Additional Taste of the NFL
culinary talent will include Chef Thomas
Wenrich, Senior Director of Culinary at Tyson Foods;
Chef John Capon, honorary
Walmart big game chef, and Chef Justin
Timineri, Certified Executive Chef at Fresh From
Florida.
Adding gridiron sizzle to this unprecedented culinary gathering
will be over 30 NFL Legends including Doug Flutie, Kyle Rudolph, Stephen Tulloch, Mark "Mighty Mouse"
McMillian (who will also be at Taste of the NFL as a chef from
Grillin' McMillian) and Demario
Davis, among other NFL greats¹. Joining this illustrious
group will be James "JB" Brown,
host of "The NFL Today" on CBS. Taste of the NFL will also be
sweetened by a special dessert-tasting area paired with ice-cold
milk, curated by Taste of the NFL marquee chef Lasheeda Perry, and including delectables from
Flava King NOLA, NoLa Cookie Co., Cupcake Fairies, Adrian's Bakery,
Louisiana Pralines, Unikakes, Dough Nyuyerner's Bakery, and Grey
Bird Bakery.
Taste of the NFL attendees will enjoy autograph-signing sessions
with NFL greats¹, curated cocktails, a live auction for Super Bowl
LIX tickets, a silent sports memorabilia auction, a unique
fundraising "lunchbox" wall presented by Walmart, and special FEED
gift bags sponsored by Lay's for all guests. Entertainment will be
provided by talented musicians from Southern
University, along with other surprise and delight moments.
Second Harvest of Southeast
Louisiana will support food recovery efforts.
Taste of the NFL will raise critical funds for GENYOUth's
commitment to tackling food insecurity. Net proceeds will benefit
GENYOUth's efforts to end student hunger by supporting school
nutrition programs and delivering critical school meal equipment
packages to high-need schools throughout Louisiana. In addition, Taste of the NFL
proceeds will support school nutrition programs with equipment
grants in all 32 NFL Club markets across the nation.
"Frito-Lay, Quaker, and the PepsiCo Foundation are thrilled to
stand alongside GENYOUth in helping to make a real difference for
children and families in need," said Steven Williams, CEO of PepsiCo North
America. "PepsiCo is deeply committed to making a positive
impact in the communities we serve, and we're excited to partner
once again with GENYOUth's Taste of the NFL event and its closely
connected Super School Meals initiative. As part of our mission, we
are dedicated to fighting food insecurity and improving access to
nutrition across the country."
"With 1 in 5 U.S. children facing food insecurity, GENYOUth's
mission to help all kids thrive through nutrition and physical
activity is more urgent than ever," said Ann Marie Krautheim, M.A., R.D., L.D., CEO of
GENYOUth. "Schools nourish 30 million students daily with
healthy meals including milk, fruit, vegetables, whole grain, and
lean protein, but they need support. We are deeply grateful to
America's Dairy Farmers, the NFL, and our purpose-driven partners
for backing GENYOUth programs like Taste of the NFL and Super
School Meals, ensuring hunger doesn't stand in the way of
learning."
"The NFL is proud of our longstanding Super Bowl partnership
with GENYOUth and our shared commitment to improving the health and
well-being of America's youth," said Peter O'Reilly, NFL Executive Vice President,
Club Business, International & League Events. "This year,
we are excited to embrace the rich culinary history of New Orleans at Taste of the NFL, bringing
together the collective NFL family to raise vital funds to tackle
food insecurity and provide school meals to children in
Louisiana and across the
country."
Taste of the NFL is made possible through the support of
the NFL and presenting sponsors Frito-Lay, Quaker, and the PepsiCo
Foundation; NFL sponsors Doritos®, Gallo,
Lay's®, Pepsi Zero Sugar®,
Tide®, and Tostitos®; GENYOUth End
Student Hunger partners Undeniably Dairy, Dairy MAX, Walmart, Tyson
Foods, Hellmann's®, HORMEL® Original
Pepperoni, Totino's™ Pizza Rolls™, Oikos® Greek Yogurt,
Florida Department of Agriculture and Consumer Services' Fresh From
Florida program, Cox's Seafood, Cintas Corporation, Louisiana
Seafood, Dunamis Premium Spirits, Lifeway Kefir, Charles Woodson's Intercept Wines, Hook's Cheese
Company, FARE, FEED, The Times Picayune/NOLA.com, FOX 8, Yelp, and
New Orleans Super Bowl Host Committee.
Tickets to Taste of the NFL can be purchased at
www.TasteoftheNFL.com or Ticketmaster.
¹ Additional confirmed appearances to date by NFL Legends and
current players include Michael
Bankston, Bobby Bell,
David Caldwell, Chris Calloway, Bryon
Chamberlin, Daryll Clark,
Mike Collins, Rick Cunningham, Terrell
Davis, Leger Douzable, Jonathan
Grimes, Ken Harvey, Liffort
Hobley, Darvell Huffman,
Nick Lowery, Jason McCourty, Scooter McRuder, Jayice Pearson,
Andre Reed, Mike Sherrard, Will
Shields, Wesley Walker,
Garret Wallow, Mike Wilson, and
Eric Wright.
About Super School Meals
GENYOUth's Super School Meals is a community-based
initiative that is equipping schools in high-need Louisiana communities with school meal equipment
packages to tackle student hunger. With the support of partners
including the New Orleans Super Bowl Host Committee and Dairy MAX;
and purpose-minded corporate sponsors Frito-Lay North America, The Quaker Oats
Company, PepsiCo Foundation, Amazon Access, and Domino's Smart
Slice, as well as through additional support from Impact 59,
Entergy and Pennington Biomedical Research Center, Super School
Meals is providing critical school meal equipment to increase
school meal participation among Louisiana children, 1 of 4 of whom lives in food
insecurity.
Taste of the NFL and GENYOUth
Founded in 1992 by Wayne
Kostroski, Taste of the NFL has for 34 years been raising
awareness and generating funds to fight hunger and food insecurity
in Super Bowl host cities and the 32 NFL Club markets by teaming up
with many of the country's top chefs and NFL's greatest players.
2025 marks the fifth year for
GENYOUth as the event's charitable partner. Funds raised for
GENYOUth by the 2024 Taste of the NFL in Las Vegas helped deliver a collective impact
totaling $2.0 million and the
delivery of 148 million school meals to food insecure students
across the country.
"I am honored to serve as culinary host of Taste of the NFL in
support of GENYOUth's mission to help nourish our nation's kids and
tackle food insecurity. The fight for nutrition equity is close to
my heart, and a daily endeavor for me. I invite everyone to attend
Taste of the NFL, an event I have hosted for 20 years, and mingle
with culinary masters and NFL legends, all while sampling Super
Bowl LIX weekend's most delectable dishes," said Andrew Zimmern, Emmy award-winning TV
personality, chef, Taste of the NFL culinary host, and Goodwill
Ambassador for the UN World Food Program.
"GENYOUth is an invaluable partner of the NFL and the New
Orleans Super Bowl Host Committee as we have a shared mission of
driving lasting social and economic impact across the greater
New Orleans region ahead of Super
Bowl LIX," said Jay Cicero, CEO,
New Orleans Super Bowl Host Committee and Greater New Orleans
Sports Foundation. "Collaborating with GENYOUth on both the
Super School Meals and Taste of the NFL initiatives supports this
shared mission by tackling food insecurity and delivering the
equipment and resources Louisiana
schools need to help their students thrive in and out of the
classroom year-round."
PepsiCo in Partnership with GENYOUth
PepsiCo Foods North America's and the PepsiCo Foundation's
multi-faceted, multi-year support has been critical in helping
GENYOUth advance its mission of ensuring all children are well
nourished and physically active. Since 2011, PepsiCo Foods North
America and the PepsiCo Foundation have provided $10.8 million to GENYOUth to support efforts to
fight child hunger and food insecurity, as well as promote physical
activity. These initiatives have positively impacted more than
3,300 schools and over 1.9 million students, and have increased
access to over 500 million school meals. These programs have
included a Quaker Oats partnership for breakfast equipment grants
to schools; serving as a founding partner of the Spanish-language
version of GENYOUth's flagship program, Fuel Up to Play 60 en
Español; helping to expand GENYOUth's Grab and Go school breakfast
programs through PepsiCo Global Initiative Move for Good;
partnering with the PepsiCo Foundation's Food for Good Program to
advance a more equitable food system to ensure communities have
food security and access to nutritious meals; and supporting
GENYOUth's Fuel Up to Play 60 summits with Adventure Capital events
and providing in-kind product donations and cooking events.
PepsiCo Foods North America and the PepsiCo Foundation's support
includes a total of $2,940,000 in
2024 and 2025 in support of GENYOUth's Taste of the NFL event,
Super School Meals initiative, and overall End Student Hunger and
physical activity efforts. These efforts are positively impacting
over 500,000 students and increasing access to over 145 million
school meals around the nation. In Super Bowl LIX host market of
Louisiana, 137,000 students will be
positively impacted with increased access to 37,000,000 meals.
About GENYOUth
GENYOUth is a 501c3 national nonprofit
dedicated to helping school children thrive by living a
well-nourished and physically active life. A catalyst for youth
health and wellness, GENYOUth has supported over 77,000 U.S.
schools to equip them with the resources needed to ensure millions
of children have equitable access to nutrition and physical
activity. Founded by America's dairy farmers and the NFL, GENYOUth
convenes a network of private and public partners, including
Fortune 100 companies and foundations to ensure all children are
nourished and active to be their best selves. With a commitment to
end student hunger, GENYOUth provides nutrition grants to increase
access to healthy school meals among food insecure students.
GENYOUth is the official charitable partner of Taste of the NFL, a
purpose-driven Super Bowl culinary experience that raises awareness
and generates funds to fight hunger and food insecurity to support
the organization's commitment to end student hunger. To learn more
and support GENYOUth visit www.GENYOUthnow.org and follow us
on LinkedIn, Facebook, Instagram and Twitter.
About the National Football League
The National
Football League is America's most popular sports league, comprised
of 32 franchises that compete each year to win the Super Bowl, the
world's biggest annual sporting event. Founded in 1920, the NFL
developed the model for the successful modern sports league,
including national and international distribution, extensive
revenue sharing, competitive excellence, and strong franchises
across the country.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $91 billion in net revenue in
2023, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com and follow on X, Instagram,
Facebook, and LinkedIn @PepsiCo.
About the PepsiCo Foundation
The PepsiCo Foundation,
the philanthropic arm of PepsiCo, invests in the essential elements
of a sustainable food system with a mission to support thriving
communities. Working with non-profits and experts around the globe,
we're focused on helping communities obtain access to food
security, safe water and economic opportunity. We strive for
tangible impact in the places where we live and work—collaborating
with industry peers, local and international organizations, and our
employees to effect large-scale change on the issues that matter to
us and are of global importance. Learn more at
www.pepsicofoundation.com. Follow us on Instagram and
LinkedIn.
Taste of the NFL New Orleans Advisory Committee
Chef
Mark Bucher, Co-Founder Medium Rare
Restaurant
Chef Tamela Davis
Demario Davis, New Orleans Saints,
Linebacker and Philanthropist
Margo Dubos, New Orleans Super Bowl
LIX Host Committee liaison
Natalie Jayroe, President and CEO,
Second Harvest
John Folse, Chef John Folse & Company; Restaurant R'evolution
at the Royal Sonesta Hotel, New
Orleans
Melissa Martin, Director of Greaux
Healthy, Pennington Biomedical Research Center
Grant Segar, New Orleans Saints,
Communications, Government Relations & Special Projects
Coordinator
Liz Williams, Founder National Food
& Beverage Foundation and Southern Food & Beverage
Museum
Michaela York, Chef John Folse & Company
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SOURCE GENYOUth