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At the dawn of their formation, many crypto projects usually launch IDO (Initial DEX Offering), an event associated with crowdselling, during which investments are raised through decentralized exchanges (DEX). However, how can you properly present it to the public in order to involve as many people as possible? Below, the Coinband IDO marketing agency will share its insights on this matter.
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How Is the Promotion of IDO Different from the Promotion of Other Crypto Events?
First, let’s determine the differences in the promotion of IDO and other events related to the development of crypto projects. So, here are the most significant of them:
- Specifics of the event. IDO involves attracting investment from a loyal audience through decentralized exchanges (DEX), and this is significantly different from the way the marketing of tokens, blockchain services, and other Web 3.0 solutions occurs.
- Nuances of communication with the crypto community. This event often involves regular interaction with the crypto community – this is how you can draw attention to your project from its potential investors and loyal participants. In particular, you can plan AMA sessions (Ask Me Anything), take an active part in discussions on forums and chats, post daily news about your solution on social networks, etc.
- Involvement of decentralized exchanges. Since holding an IDO involves the participation of decentralized exchanges, you will need to establish contact with them and form partnerships. At the same time, for other events, this type of partnership is optional.
- Attracting liquidity. Also, launching an IDO usually means providing liquidity for the DEXes involved, because this is where investors get access to trading with your project’s tokens. This usually happens through airdrops, liquidity mining, and other events involving potential investors.
- Active participation of the crypto community and token holders. At the time of launching IDO, you should have a strong crypto community – both with token holders and with other project participants. Because of this, you will have to regularly share news and other events leading up to your IDO.
- Ensuring the safety and reliability of your project. Finally, your potential investors must be confident in the reliability and security of your solution. This means that preparation for IDO must be accompanied by the adoption of appropriate measures to increase the confidentiality of the personal data of project participants, as well as boost their level of trust and loyalty.
How Does IDO Marketing Work?
Now let’s take a closer look at what makes a successful IDO launch.
- Implementing marketing related to your crypto community. Above, we have already outlined the importance of regular interaction with your community to inform its members about how your IDO will happen and what benefits they will receive from participating in it. In particular, you can do this through social media, Telegram groups, Discord, as well as crypto-related forums.
- Ensuring transparency of your crypto solution and providing access to educational materials. You will also have to prepare educational materials for your future and existing investors so that they can delve into the technical aspects of your project and make sure of its reliability. In addition, you will need a whitepaper, a project roadmap, and detailed information about the key members of your development team. And, finally, you can provide them with additional safety guarantees such as open source code, the opportunity to participate in the development of the project and work on bugs, access to opinions on code reviews from third-party experts, etc.
- Collaborating with influencers and other projects. To promote your IDO, you can use influencer marketing to reinforce the authority of your project with the opinions of authoritative people from the media space. Thanks to this, you will be able to attract to this event the public who are initially interested in Web 3.0 solutions. Therefore, with the right approach to creating advertising campaigns, your project is likely to receive the required level of response and involvement from them. You can also focus your marketing efforts on establishing partnerships with other projects (both from the Web 3.0 and Web 2.0 space), as well as investors, blockchain platforms, and cryptocurrency communities. Thanks to this, you will be able to involve people loyal to your partners as well.
- Creating relevant content. Another effective marketing technique is to regularly update your website, social networks, and other places of your digital presence with new, relevant, and expert content. This could be educational videos, interviews with industry experts, news related to the development of your project, press releases, and much more. Ultimately, the most preferred content format will depend on the specifics of your particular project.
- PR and mentions in the Web 3.0-related media. You should also think about how to organize a powerful PR campaign for your event and become a permanent “resident” of the pages of Web 3.0-related media. To do this, you will probably need a ready-made network of contacts so that you do not have to spend additional time searching for the most suitable channels for disseminating information about your IDO.
- Using paid advertising. Be sure to pay special attention to paid channels for advertising distribution, such as Google Ads, social media, cryptocurrency platforms, and so on. With proper targeting, you will be able to create the desired level of people’s interest in your event.
If You Need a Help of Experienced Web 3.0 Marketing Experts, Feel Free to Contact Us
We hope that this article has shed some light on the specifics of IDO marketing and helped you identify the differences between IDO marketing and other types of marketing for Web 3.0 solutions. At the same time, to maximize the ROI from your marketing activities and get the desired results as fast as possible, it makes sense to turn to the help of professionals. For example, you can choose Coinband, a crypto marketing agency with a globally recognized reputation that has led to the success of dozens of crypto and blockchain-based solutions.
