HiJamie
7 years ago
I agree. Any business must generate revenues and ultimately show profits in order to exist and be sustainable. MATCHAAH is a young company with plenty of hurdles ahead... but the company has an experienced CEO with a proven track record for turning infant companies into profitable success stories.
I am just pointing out the fact that, in addition to producing several seemingly impressive MATCHAAH products, getting those products selling online and on retail shelves, and setting up several new supply chains for additional retail distribution, Henson is also taking the EXPENSIVE and EXTRAORDINARY step of obtaining a PCAOB audit. One must ask WHY? Does Henson have plenty of extra money in his pockets to burn? Does he also enjoy root canals, colonoscopies, endoscopies, barium swallows, prostate exams, urinary catheters, etc? PCAOB audits are excruciatingly arduous and painful for a young company... not a fun exercise. No CEO would choose such punishment if there wasn't a big reason and prospects for a significant future reward.
Becoming an audited, fully reporting, SEC registered company trading on a credible exchange... even if just OTC QX or QB... not a stock quotation board like OTC Pink... should give the company a huge credibility boost with the market. I'm not asserting that up-listing guarantees the company's success, but audit transparency, regular detailed reporting requirements, and SEC approval of a registration statement are certain to enhance the company's credibility and give investors more comfort in trading the stock.
As a MCHA shareholder, this kind of news (frankly, almost any news) is encouraging after months of silence. Now we need to see evidence the company can sell products, make money, and give our stock value. That's the bottom line for me.
HiJamie
7 years ago
PRESS RELEASE - NEWS ON MATCHAAH OUT TODAY.
UPDATE: Introducing SoMATCHAAH! First to Market Premium Matcha Tea Beverage for Non Tea DrinkersPress Release | 03/20/2018
MINNEAPOLIS, MN, March 20, 2018 (GLOBE NEWSWIRE) -- Matchaah Holdings, Inc. (OTC Ticker Symbol MCHA) this week unveils a first-to-market carbonated matcha tea beverage targeting non-tea drinkers and conventional retail channels. Differentiated by bold, all-natural fruit flavors together with carbonation, SoMATCHAAH!® is poised for runaway – and rapid – retail success across multiple retail channels.
SoMATCHAAH! arrives in time to take full advantage of the intersection of a number of juggernaut-like retail trends and a massive shift in consumer demand for natural and functional beverages (a $26 Billion industry in the United States) as well as other beverage categories growing at exponential rates including sparkling waters, ready to drink teas and antioxidant-rich beverages.
Industry analysts agree the beverage retail market is experiencing an evolutionary shift toward functional beverages that offer health benefits. Matcha tea, in particular, thanks to its chart topping delivery of antioxidants and a calm alertness, has been earmarked for high growth potential. In fact, Innova Market Insights, the world leader in food and beverage market intelligence, shows matcha tea on an unprecedented growth curve for the past five years, predicting this will continue over the next five. IRI, a world authority in big data and predictive analytics for the beverage industry, points to ready-to-drink teas as a product on a similarly exponential growth timeline to bottled waters, only with the added benefit of being a platform for popular and premium functional additions, such as matcha.
“It’s not hard to see the scale or pace of the opportunity,” says Paul Henson, chief executive officer, Matcha Holdings, Inc. “Just look at how beverage offerings have changed in convenience stores in the last two years. They’re selling $3.00 premium beverages that previously you’d only find in health food stores. Grocery stores are dedicating multiple floor and shelf space locations to flavored sparkling waters. Functional beverages, ‘new age’ beverages, ready to drink teas – all of these categories are exploding – and it’s being driven by consumers who are demanding natural drinks that taste great but which also deliver real health benefits.”
SoMATCHAAH! delivers on all of these trends for consumers and retailers. It is the first carbonated product of its kind to combine the chart-topping health benefits of premium Japanese matcha tea with bold, all-natural fruit flavors that consumers already love and seek out at retail. In addition to matcha tea, each can also contains a perfect balance of L-Theanine, nutrients and natural caffeine, offering consumers detoxifying properties, a calm alertness and a natural metabolism boost.
Driven by early demand from key account retail buyers, SoMATCHAAH! has already been selected and picked up by United Natural Foods (UNFI), one of the largest distributors of natural and healthy foods in the United States today. Similar distribution deals were also just finalized with DPI specialty foods and VMC, part of AGW, the country’s second largest co-op wholesale grocery distributor, which also selected MATCHAAH! shots. SoMATCHAAH! will be available for wholesale purchase through UNFI by end of March, 2018, through DPI in April and an announcement on timing with VMC is expected soon.
“SoMATCHAAH! couldn’t launch at a better time for retailers or their customers,” adds Henson. “Just look at what’s happening in the market. BAI was acquired for $1.6 Billion last year, major coffee store chains are promoting matcha products in their menu offerings and we just saw the first matcha latte dispensing machines installed for a limited time in Pilot Travel Center stores. There’s a seismic shift happening in beverage retail and the opportunity is wide open for category defining products like this that meet multiple consumer needs.”
SoMATCHAAH! is available in four exciting, fresh fruit flavors: Lime-Mint, Mango, Raspberry and Pineapple-Coconut. Packaged in sleek, grab and go 12oz cans with matte varnish and spot gloss to quickly spotlight consumer benefits at point of sale, SoMATCHAAH! contains no artificial flavors or preservatives, only natural flavors, uniquely carbonated water and a full serving of premium Japanese matcha tea. The result is an invigorating, effervescent thirst quencher with just the right amount of fruit flavor and all the health benefits of the ancient super food, matcha tea, recognized by experts to deliver an unrivaled calm-alertness.
The introduction of SoMATCHAAH! follows revenue growth for Matchaah Holdings, Inc. in the fourth quarter of 2017 associated with the early introduction of innovative flavored matcha product lines including shots and instant lattes. Its introduction broadens Matchaah’s product line offerings across convenience, drug, foodservice and other grab and go convenience channels including airports. In California, Matchaah is currently in discussion with United Natural Foods about placement of SoMATCHAAH! in multiple airports across the state.
For more information on MATCHAAH! brand products visit www.matchaah.com
About Matchaah Holdings, Inc. (www.matchaah.com)
Matchaah Holdings, Inc. (OTC Pink: MCHA) is a publicly traded holding company that owns and operates Matchaah, Inc., owner and distributor of MATCHAAH! branded products. Matchaah, Inc. produces great tasting ready-to-drink and ready-to-mix beverage products that are enhanced with matcha tea. The company has a mission to bring matcha to the masses by innovating in the beverage, snack and solubles categories and by creating convenient, matcha infused versions of beverages in both formats that consumers already love and a variety of exciting and bold new flavors.
About United Natural Foods (www.unfi.com)
For over 40 years, UNFI has delivered healthier food options to more people. The company carries and distributes more than 100,000 products to more than 43,000 customer locations throughout the United States and Canada. UNFI serves a wide variety of sales channels including conventional supermarket chains, natural product superstores, independent retailers, ecommerce and food service. For more information, visit the company’s website at www.unfi.com.
About VMC (Valu Merchandisers Company) www.awginc.com
Valu Merchandisers Company (VMC) is a subsidiary of Associated Wholesale Grocers, Inc. based in Kansas City, Kan. The company provides specialty food products to more than half the states in the country, with a growing international retail base including stores in the Caribbean, Central America and South America as well as the Middle East.
About DPI Specialty Foods (www.specialtyfood.com)
DPI Specialty Foods is a leader in the wholesale distribution of specialty goods from around the country and around the world. The company seeks out, sources and distributes the best food products for customers. DPI Specialty Foods distribution covers the U.S. market and offers local, national and international products to customers. Products include Gourmet, Specialty, Natural, Organic, Gluten Free, Local and Ethnic foods in all three temperature ranges.
Notes:
Safe Harbor Statement: Forward-Looking Statements are included within the meaning of the Private Securities Litigation Reform Act of 1996 All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and similar expressions are forward-looking statements and involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter forward-looking statements, whether as a result of new information, future events or otherwise.
Steve Gill 612-839-9730
steve@ghost-pr.com
HiJamie
7 years ago
Ticker Symbol: MCHA
Matchaah Holdings Appoints PCAOB Registered CPA Firm to Initiate Audit
Move Advances Reporting Practices for Heightened Transparency;
Follows Revenue and Distribution Growth of Key Products; Plans for Growth
MINNEAPOLIS, March 7, 2018 – Matchaah Holdings, Inc. (OTC Pink: MCHA) announced today
the engagement of a Public Company Accounting Oversight Board (PCAOB) independent
auditor as the company’s new certifying accountant. The audit will be conducted as part of a
process in which Matchaah Holdings, Inc. prepares for further growth and major product
introductions in 2018.
The company reached a decision to engage the selected PCAOB qualified auditor as part of its
commitment to provide investors and the public markets with increased transparency of
company operations as well as in order to prepare for “up-listing,” a process which requires
U.S. GAAP, PCAOB-audited financial statements as a primary requirement.
Matchaah Holdings, Inc. saw significant revenue growth in the fourth quarter of 2017, due in
part, to more retail testing of its first product and the launch of a new MATCHAAH®! brand
product into hundreds of stores throughout the country, including major retailers such as
WinCo Foods and Cost Plus World Market where both products were promoted on end caps
nationally. That growth and the newly implemented audit process is intended to prepare the
company for the launch of three highly anticipated new MATCHAAH! brand products this year.
“2017 was a busy year for Matchaah as the company refines its branding, price points,
promotions and product offerings for 2018 while solidifying distribution agreements to prepare
for a growing brand portfolio,” said Paul Henson, chief executive officer, Matchaah Holdings,
Inc.
“It’s just the beginning, however. We’re already signed with several major distribution
companies and are preparing for the introduction, in the second quarter of 2018, of what we
believe will be a category defining product.”
For more information on MATCHAAH! products visit www.matchaah.com
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